I don't there's anything "unpopular" about what you've expressed.
But as the saying goes, the Devil's in the details.
...but step 1 has to be an honest, no-nonsense discussion about entitlement reforms, and being honest about which ones work, and which ones don't. The pushback from the right has always been "there are people getting it that shouldn't, and that's coming out of my tax dollars" (along with other tropes about "welfare queens"), and the pushback from the left has been the form of refusing to entertain any reforms at all. (as evidenced by pushback anytime there's been the idea floated of removing coca cola and junk food from the eligible purchase list)
...and in a close 2nd, an honest discussion about the institution of higher ed in the US, and the utility (or lack thereof) it provides with regards to attaining comfortable gainful employment.
There was a time (and it wasn't all that long ago, because it was my time just about 20 years ago) when a $35k college degree was the thing that opened the door to a job that started at $50k/year and went up from there. (which was an acceptable trade off)
Fast forward to now, a $100k college degree can maybe land you a gig making $70k out of college, and that's if you're lucky, many remain unemployed or underemployed for quite some time while the interest piles up.
We've tried the "rinse & repeat" approaches to "making college more attainable" and it's just created upward pricing pressure.
So the "honest assessment", in my estimation, is that we (as a whole), need to just flat out say "College degrees are vastly overpriced, and for 90% of jobs, aren't needed...and for the 10% of jobs where it is warranted, those jobs tend to pay well enough that a person can't get a decent ROI on their upfront costs"
"Higher Ed is special and makes you smart -- and that's why you need a degree to be a leasing agent at a Hertz rent-a-car" is a cultural zeitgeist that will obviously take some time to dismantle at scale, but how I envision that being facilitated would be for legislators at the state and federal levels to authorize tax incentives to companies who are willing to hire people with vocational training or certs in place of college degree requirements.