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Bible boom: Why are people buying so many Bibles?

Michie

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Is the Bible — already the most widely printed book of all time — having a moment?

As recently reported by the Wall Street Journal, Bible sales — across a variety of editions — rose 22% in the U.S. through the end of October 2024 compared with the same period last year, according to book tracker Circana BookScan. This is despite nearly a third of U.S. adults identifying as religiously unaffiliated.

In contrast, print book sales overall rose just 1% during the same period.

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