I hate it. As far as I am concerned, it is a downgrade.
Absolutely nothing can force me to pay $5 every month to get rid of in-thread lifetime membership advertisements. If that change is not reversed, I have to quit posting here altogether, no matter how many people love me and my messages, because they are on every page in every thread as far as I can tell, and I will not tolerate it.
You have two choices: Get rid of them or close my CF account this week.