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In showbiz, personality goes a long way. Personalities go even further. Artists throughout history have used alter egos as a means of stepping outside of themselves and communicating ideas they otherwise cannot. It can be cathartic and creatively liberating—and it’s a great marketing gimmick. Below, we celebrate 11 performers who’ve given us strange alter egos.
1. GARTH BROOKS // CHRIS GAINES
CAPITOL
In the 1990s, nobody sold more records than Garth Brooks. So it was a little surprising when, in 1999, the country mega-star ditched the hat, grew a soul patch, and reinvented himself as fictional Australian rocker Chris Gaines. Brooks was developing a movie about Gaines called The Lamb that never came to pass. He did, however, release a Gaines album, Greatest Hits, and promote the CD in character on Saturday Night Live. He even appeared as Gaines in a faux episode of the VH1 series Behind the Music. The Gaines era is generally considered a giant fiasco, but Greatest Hits still went double platinum. The public may get another chance to decide, as Brooks announced in March 2021 that he’s bringing Gaines back for a new album.
2. BEYONCÉ // SASHA FIERCE
Continued below.
The Bizarre Alter Egos of 11 Major Celebrities
1. GARTH BROOKS // CHRIS GAINES

CAPITOL
In the 1990s, nobody sold more records than Garth Brooks. So it was a little surprising when, in 1999, the country mega-star ditched the hat, grew a soul patch, and reinvented himself as fictional Australian rocker Chris Gaines. Brooks was developing a movie about Gaines called The Lamb that never came to pass. He did, however, release a Gaines album, Greatest Hits, and promote the CD in character on Saturday Night Live. He even appeared as Gaines in a faux episode of the VH1 series Behind the Music. The Gaines era is generally considered a giant fiasco, but Greatest Hits still went double platinum. The public may get another chance to decide, as Brooks announced in March 2021 that he’s bringing Gaines back for a new album.
2. BEYONCÉ // SASHA FIERCE
Continued below.
The Bizarre Alter Egos of 11 Major Celebrities