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The economics of Lenten fast-food fish. And in our taste test, the winner will surprise you!
It’s Lent, and that means that the nation’s fast food chains have rolled out their seasonal fish sandwich offerings, to compete for the business of hungry Catholics on the go.
But while many fast food chains do offer a fish sandwich option this time of year, how do those products stack up against their everyday staples of hamburgers and chicken sandwiches?
Is a fish sandwich a Lenten indulgence, or will you save enough on your lunch to put some extra in your Operation Rice Bowl bank for the world’s poor?
And on Good Friday — is a fast food fish sandwich more like your “one normal size meal,” or closer to one of the “two small meals which taken together would not exceed the main meal in quantity”?
As a former menu pricing manager for Wendy’s corporate (2010 to 2012), analyzing these questions for our readers was an assignment I couldn’t pass up.
The menu landscape: How fast food works
Continued below.
www.pillarcatholic.com
It’s Lent, and that means that the nation’s fast food chains have rolled out their seasonal fish sandwich offerings, to compete for the business of hungry Catholics on the go.
But while many fast food chains do offer a fish sandwich option this time of year, how do those products stack up against their everyday staples of hamburgers and chicken sandwiches?
Is a fish sandwich a Lenten indulgence, or will you save enough on your lunch to put some extra in your Operation Rice Bowl bank for the world’s poor?
And on Good Friday — is a fast food fish sandwich more like your “one normal size meal,” or closer to one of the “two small meals which taken together would not exceed the main meal in quantity”?
As a former menu pricing manager for Wendy’s corporate (2010 to 2012), analyzing these questions for our readers was an assignment I couldn’t pass up.
The menu landscape: How fast food works
Continued below.

Lenten fish sandwiches, by the numbers. And the taste
The economics of Lenten fast-food fish. And in our taste test, the winner will surprise you!
