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Inside the child beauty salons ringing alarm bells across France

Michie

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Doctors warn new craze poses potential physical and mental health risks to children as young as four

Amira, six, gawps at the symphony of pink as she steps into France’s self-proclaimed first beauty parlour devoted entirely to children.

Here, the “princesses” are not just teens or even tweens, but toddlers.

“Immerse yourself in a fairy-tale princess world where dreams come true. We are proud to offer a complete range of beauty services for kids as young as three,” trumpets its website.

With Let It Go from Disney’s Frozen blasting at top volume, the young Parisienne is shown to a heart-shaped “throne”. She dons a pink gown as her feet are given a scrub before they are plunged into a purple effervescent foot bath for a massage.

A fake tiara is placed on her head, which soon falls off. She is handed a flute of what looks like rosé champagne but turns out to be harmless “grenadine” – pomegranate cordial.

“We’ll give you a foot and finger beauty treatment, a scrub, moisturiser and nail varnish. Then you’ll have a snack. How does that sound?” asks the beautician struggling to make herself heard through the Disney din.

Psychological and physical impacts​


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