- Feb 5, 2002
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Estee Williams faced her TikTok followers and detractors head-on with full makeup, coiffed blonde waves, and a floral-printed puff sleeve peasant top cinched at the center with a tidy bow. She felt obligated to clarify a few things about what it really meant to be a “tradwife”—a portmanteau denoting “traditional wife”: “So the man goes outside the house, works, provides for the family. The woman stays home, and she’s the homemaker. She takes care of the home and the children if there are any.”
But Williams’ definition moved beyond the idyllic character of June Cleaver or even the Victorian-era presumptions of separate spheres. “Tradwives also believe,” she insisted, “that they should submit to their husbands and serve their husbands and family.” Williams was quick to defend her position against potential critics, noting that she did not believe women were inferior to men, but that they had an equally important but different role.
Tradwives have not escaped the notice of journalists and social commentators who track their popular rise on various social media platforms. Some analyses of the tradwife trend reference the 1950s, while other commentators focus on influencers like Hannah Neeleman of Ballerina Farm fame, who perform the role of 19th-century homesteaders (despite Neeleman’s occlusion of her husband’s inherited wealth). But the ideology behind the fad has much deeper—and more insidious—roots in American history.
Continued below.
But Williams’ definition moved beyond the idyllic character of June Cleaver or even the Victorian-era presumptions of separate spheres. “Tradwives also believe,” she insisted, “that they should submit to their husbands and serve their husbands and family.” Williams was quick to defend her position against potential critics, noting that she did not believe women were inferior to men, but that they had an equally important but different role.
Tradwives have not escaped the notice of journalists and social commentators who track their popular rise on various social media platforms. Some analyses of the tradwife trend reference the 1950s, while other commentators focus on influencers like Hannah Neeleman of Ballerina Farm fame, who perform the role of 19th-century homesteaders (despite Neeleman’s occlusion of her husband’s inherited wealth). But the ideology behind the fad has much deeper—and more insidious—roots in American history.
Continued below.
The Truth About the Past That 'Tradwives' Want to Revive
"Tradwife" influencers give the idea of women's subordination an appealing gloss.
time.com