“The best predictor of belief in a conspiracy theory is belief in other conspiracy theories,” says Viren Swami, a psychology professor who studies conspiracy belief at the University of Westminster in England. Psychologists say that’s because a conspiracy theory isn’t so much a response to a single event as it is an expression of an overarching worldview.
From another part of the article, and very important, IMO:
In 2006, the political scientists Brendan Nyhan and Jason Reifler identified a phenomenon called the “backfire effect.” They showed that efforts to debunk inaccurate political information can leave people more convinced that false information is true than they would have been otherwise. Nyhan isn’t sure why this happens, but it appears to be more prevalent when the bad information helps bolster a favored worldview or ideology.
In that way, Swami says, the Internet and other media have helped perpetuate paranoia. Not only does more exposure to these alternative narratives help engender belief in conspiracies, he says, but the Internet’s tendency toward tribalism helps reinforce misguided beliefs.
http://www.nytimes.com/2013/05/26/magazine/why-rational-people-buy-into-conspiracy-theories.html
From another part of the article, and very important, IMO:
In 2006, the political scientists Brendan Nyhan and Jason Reifler identified a phenomenon called the “backfire effect.” They showed that efforts to debunk inaccurate political information can leave people more convinced that false information is true than they would have been otherwise. Nyhan isn’t sure why this happens, but it appears to be more prevalent when the bad information helps bolster a favored worldview or ideology.
In that way, Swami says, the Internet and other media have helped perpetuate paranoia. Not only does more exposure to these alternative narratives help engender belief in conspiracies, he says, but the Internet’s tendency toward tribalism helps reinforce misguided beliefs.
http://www.nytimes.com/2013/05/26/magazine/why-rational-people-buy-into-conspiracy-theories.html