Thanks, Constance, and welcome to CF!! This is a great place to share ideas!!
I did one book signing already, just after Thanksgiving, but only sold 2 books. Part of the "problem" was where I was -- inside a mall and the particular bookstore, and how they did things. The other part of the problem was my inexperience in book signings. That's why I was asking for help from others.
My book is a Christian Inspirational/Motivational. It also didn't help that they set me up right next to a large display of Chicken Soup books.
I like this store better, and how they're doing things. They already have some of my books on consignment. The other one didn't. With the other store, I had to run things through my books, so to speak. I didn't mind doing this, as I thought I'd make more this way. However, when customers wanted to pay by credit card, I had no way to do this and lost some sales.
Also, at that signing, I didn't have my business cards yet with the front cover of my book on it. Now, I have them.
Again, thanks for sharing your thoughts on this. If you have any more ideas, please share, or even send me a PM.
God bless you.
Ann