After protest from Catholics, blasphemous potato chip ad ordered pulled in Italy

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An Italian Catholic watchdog group says a blasphemous ad featuring a priest consecrating potato chips in place of Eucharistic hosts has been ordered pulled from the airwaves.

The Italian Association of Radio and Television Listeners (Associazione Italiana Ascoltatori Radio e Televisione, AIART) on Monday had called for the immediate suspension of an advertisement by the Italian company Amica Chips, one that the group said “offends the religious sensitivity of millions of practicing Catholics.” AIART says on its website that its mission is “inspired by Catholic principles.”

In the advertisement, an abbess fills a ciborium with potato chips instead of Eucharistic hosts prior to Mass, after which a priest distributes one of the potato chips to a nun during holy Communion.

As the communicants are visibly surprised to discover the chips in place of hosts, the abbess looks on unconcernedly as she eats from the bag of crisps.

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