- Feb 5, 2002
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‘Passive evangelization’: Brand spreads a simple message — love unconditionally.
Within two weeks of dreaming up the idea for a Catholic clothing company, Gabe Jones had designed apparel, filed for and was granted LLC status, and launched Agape Apparel.
By the time the first order shipped, Jones knew that God’s hand guided the successful launch, a theme that he has continued to see as the business has grown over the past year.
“Somehow, through the grace of God, we got our LLC, our EIN number the night before our drop. And so, we were able to receive payments from other people,” Jones, now 20, told the Register. “It all worked really smoothly, and it was a lot of the work of the Holy Spirit.”
A few months into the endeavor, Gabe’s twin brother, Nate, also a sophomore at Benedictine, joined his brother in building the Agape brand. Since then, the two have been on a quest to create a brand dedicating to igniting conversations about authentic love.
“What I’ve seen is that people come up to somebody wearing our clothing and ask, ‘What is agape?’” said Nate. “A person wearing our clothing is evangelizing because it begins this conversation about agape love and Christ’s love for us; and, often, it then connects to the Catholic faith. This brand is all about being a conversation starter.”
The brand name, Agape, speaks to the brother’s mission.
Continued below.
www.ncregister.com
Within two weeks of dreaming up the idea for a Catholic clothing company, Gabe Jones had designed apparel, filed for and was granted LLC status, and launched Agape Apparel.
By the time the first order shipped, Jones knew that God’s hand guided the successful launch, a theme that he has continued to see as the business has grown over the past year.
“Somehow, through the grace of God, we got our LLC, our EIN number the night before our drop. And so, we were able to receive payments from other people,” Jones, now 20, told the Register. “It all worked really smoothly, and it was a lot of the work of the Holy Spirit.”
A few months into the endeavor, Gabe’s twin brother, Nate, also a sophomore at Benedictine, joined his brother in building the Agape brand. Since then, the two have been on a quest to create a brand dedicating to igniting conversations about authentic love.
“What I’ve seen is that people come up to somebody wearing our clothing and ask, ‘What is agape?’” said Nate. “A person wearing our clothing is evangelizing because it begins this conversation about agape love and Christ’s love for us; and, often, it then connects to the Catholic faith. This brand is all about being a conversation starter.”
The brand name, Agape, speaks to the brother’s mission.
Continued below.
College-Age Twin Brothers Start Online Clothing Business Focused on ‘Agape’
‘Passive evangelization’: Brand spreads a simple message — love unconditionally.
