Simple Scanner the Size of a Coffee Grinder Will Tell You Exactly How Long Fruit and Veg Will Last

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A wise balding man once said, “fruit’s a gamble,” but what if producers and retailers had a way of knowing the odds before the fruit reached the shelves in the supermarket?

A novel device by a British company that scans fruit and detects the molecular level of freshness is being made available inside supermarkets, at distribution centers, and supply-chain hubs.

By penetrating a strawberry with light, algorithms detect the configurations of water, sugars, and other compounds like ethyls and alcohols, and make a precise calculation on how many days that piece of fruit can be enjoyed. Once a determination is made, suppliers and retailers can make judgment calls about the best use for it.

The company is called OneThird, and took the name as a bit of awareness raising since one-third of food produced by humans tends to be wasted. In part this is because produce is shipped across such vast distances, and certain goods are unpredictably perishable.

With OneThird’s food scanner, the firm hopes to cut back on the loss which is a bellyache for everyone involved. Not only are there people in every country on Earth that go hungry, but just 24 hours of extra shelf life on a batch of produce can mean the difference between a million dollars in loss or a million dollars in profit when it comes to the largest grocery chains.

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