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Why Are Corporations Abandoning San Francisco’s “Gay Pride” Festival?

Michie

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On June 29-30, 2024, debauchery reigned on the streets of San Francisco. That weekend, it was not merely tolerated but rather sponsored by the city. This was the City by the Bay’s great social celebration—the Pride Festival.

The event goes back to 1970 when a few paraders marched down Polk Street to City Hall and then gathered in Golden Gate Park. The first organized and city-sanctioned parade occurred two years later. Over the decades, its popularity ballooned. Other localities emulated it, but this annual celebration is the ne plus ultra of licentiousness.

Withdrawing Support

However, this year something has drastically changed as the 2025 event approaches. Several major corporate sponsors have withdrawn their financial support. These patrons included major names like communications giant Comcast, Anheuser-Busch (brewers of Budweiser) and spirit distributor Diageo (carrier of Guinness beers, Smirnoff vodka and other big brands). They follow Meta—the corporate parent of Facebook—which ended its backing in 2024.

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