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Target reports first quarterly sales drop in 6 years after ‘Pride Month’ disaster
Target’s sales fell 5.4% from Q1 to Q2, and revenue was 4.9% lower from 2022, to $24.8 billion. The retailer’s CEO cited a “negative reaction” to its disastrous Pride collec…

The hefty losses were the result of a boycott that lasted over two weeks — triggered by Target’s release of “PRIDE” in May — an LGBTQ-friendly line that includes clothing for children and “tuck-friendly” women’s swimwear with “extra crotch coverage.”
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Despite the losses, Target will still be celebrating Pride Month in 2024, Cornell said, noting that future collections will focus on being “celebratory and joyous, with wide-ranging relevance.”