- Feb 5, 2002
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Last December I found myself unable to shake a story I had read in the Wall Street Journal. It has bothered me into the new year.
The article chronicled the rise and subsequent demise of David Hollis, Instagram influencer, former Disney executive, and ex-husband of Rachel Hollis, the popular blogger and self-help author of “Girl, Wash Your Face.”
The profile was framed as a glimpse into the “weirdly intimate world of social-media influencers, where you are personally the product and everything you do in your life can be produced into a commercial event.”
His ex-wife, Rachel, rose to fame with a viral Instagram post about her post-partum physique. After receiving a tidal wave of positive feedback for her vulnerability, she launched a self-help brand built on sharing the details of her personal life — including issues with marital intimacy and parenting ups and downs — with her nearly 2 million Instagram followers.
Eventually, David got on board and built his own brand of self-help convert and relatable dad. David shared his thoughts, feelings, and struggles with an audience of 400,000 people.
The toll of performing day in and day out for an audience of strangers, as well as monitoring their comments and feedback, eventually led to the breakdown of their marriage and David’s accidental death from alcohol and drugs.
This December, I couldn’t stop thinking about another online “influencer,” Lily Phillips, of OnlyFans fame. OnlyFans is a British-based subscription platform, where creators and performers post content for paying subscribers. The founder, Tim Stokely, said he wanted content creators to have more control over their work. The site is now primarily used for pornographic content.
Twenty-three-year old Phillips has reportedly earned $2 million from her 36,000 paying subscribers. Yet she became a household name this December with the release of a YouTube documentary chronicling her 24-hour sexual marathon with 101 men.
Continued below.
The article chronicled the rise and subsequent demise of David Hollis, Instagram influencer, former Disney executive, and ex-husband of Rachel Hollis, the popular blogger and self-help author of “Girl, Wash Your Face.”
The profile was framed as a glimpse into the “weirdly intimate world of social-media influencers, where you are personally the product and everything you do in your life can be produced into a commercial event.”
His ex-wife, Rachel, rose to fame with a viral Instagram post about her post-partum physique. After receiving a tidal wave of positive feedback for her vulnerability, she launched a self-help brand built on sharing the details of her personal life — including issues with marital intimacy and parenting ups and downs — with her nearly 2 million Instagram followers.
Eventually, David got on board and built his own brand of self-help convert and relatable dad. David shared his thoughts, feelings, and struggles with an audience of 400,000 people.
The toll of performing day in and day out for an audience of strangers, as well as monitoring their comments and feedback, eventually led to the breakdown of their marriage and David’s accidental death from alcohol and drugs.
This December, I couldn’t stop thinking about another online “influencer,” Lily Phillips, of OnlyFans fame. OnlyFans is a British-based subscription platform, where creators and performers post content for paying subscribers. The founder, Tim Stokely, said he wanted content creators to have more control over their work. The site is now primarily used for pornographic content.
Twenty-three-year old Phillips has reportedly earned $2 million from her 36,000 paying subscribers. Yet she became a household name this December with the release of a YouTube documentary chronicling her 24-hour sexual marathon with 101 men.
Continued below.
The Lily Phillips tragedy: We are not built for this much intimacy
What should Catholics think of self-commodification as a means of generating income or as a viable career path?
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